Vibe Raises $50M Series B: Self-Service CTV Ads for Every Marketer
Company Background
Vibe is transforming connected TV advertising for small and medium-sized businesses by building the "Google Ads of TV", a self-service platform that lets any marketer, any brand, of any size, launch streaming TV campaigns in minutes rather than months.
Founded in 2021 by Arthur Querou and Franck Tetzlaff and officially launched in September 2022, the Paris-based adtech startup has already become the most widely used CTV ad buying platform, trusted by over 5,000 advertisers ranging from large companies and gaming apps to local businesses.
The platform delivers performance-level targeting and measurement on streaming services like Disney+, Roku, Paramount+, and Tubi—channels that previously required complex, expensive media buys. In 2025, Vibe surpassed $100M in annual recurring revenue while AI-generated creatives now power 10% of ads on the platform, a number the company predicts will reach 95% by 2028, driven by its proprietary generative AI studio.
Business Model & Funding Summary
Business Model & Funding Summary:
- Industry: AdTech / Connected TV Advertising
- Business Model: B2B SaaS (self-service performance advertising platform)
- Year: 2025
- Amount Raised: $50M
- Stage: Series B
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