Foursquare Pitch Deck used to Raise $390 Million in Funding

 

Background on Foursquare:

Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location. Dennis Crowley and Naveen Selvadurai founded the company in New York around 2009.

As a location intelligence company, Foursquare is comprised of two well-known consumer apps, Foursquare and Swarm, as well as thriving media and enterprise products. The platform leverages a deep understanding of 

location intelligence to unlock valuable insights about customers, enabling brands to understand and connect to targeted audiences as well as to measure foot traffic and advertising success. Its toolkit includes Foursquare Analytics; Placed powered by Foursquare; Pinpoint audiences; and Pilgrim SDK and Places API. Together, these products empower brands to analyze trends; measure foot traffic lift via multi-touch attribution; optimize advertising campaigns across hundreds of audiences; and drive deeper engagement via Foursquare’s industry-leading developer tools.

Foursquare has raised a total of $390.4M in funding over 9 rounds. Their latest funding was raised on May 31, 2019 from a Series G round.

Details of the startup:

  • Industry: Logistics, Software, IT, Marketing, Advertising, Big Data
  • Business model: App
  • Year: 2009
  • Amount raised: $1.4M

Key Takeaway(s):

  • The deck has long sections of text (not good) - to mitigate this noise, there are also mobile device mockups with real screenshots of the app doing its thing.
  • Screenshots visualize every single functionality.
  • There are no excessive growth charts or high pitched dream ideas.
  • Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved
  • Deck shows how the Foursquare app benefits both companies and users.

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