Snapchat Pitch Deck used to Raise $60 Million in Funding

Snapchat Background:

In 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time. According to Crunchbase:

• Snapchat is one of the most popular social networking apps in developed regions such as North America and Europe.
• Snapchat has raised a total of $60M in funding over 2 rounds. Their latest funding was raised on May 26, 2016 from a Series F round.
• [Update] Snapchat has acquired 3 organizations. Their most recent acquisition was Screenshop on Apr 7, 2021.

Their pitch deck from 2014 is more geared towards potential clients vs investors. Snapchat designed the pitch deck to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

Takeaway(s):

• The pitch deck has immense value showcasing minimalistic and effective communication.
• Images can be much more effective at familiarizing people with your product’s features and functionality.
• Snapchat uses examples from existing brands using the platform, to show potential clients how others businesses like them are taking advantage of new marketing opportunities.

235629204 snapchat-business-deck from Yan Rozovsky