Artisan Series A Pitch Deck Raised $25M To Create Autonomous AI Employees

Artisan Pitch Deck (Series A): Raised $25M To Build Autonomous AI Employees

Artisan raised $25M in an April 2025 Series A led by Glade Brook Capital to scale its ‘AI employees’ for outbound sales and routine go-to-market work.

Questions founders ask when reviewing this pitch deck:

• What problem is Artisan solving for outbound sales teams?
• What does ‘AI employees’ mean in practice?
• What does Ava do, and who is it built for?
• What traction metrics are highlighted (ARR, customers)?
• What go-to-market motion is implied (outbound vs inbound vs partners)?
• What business model does Artisan use (SaaS, usage, services)?
• What should a founder copy from this deck’s narrative arc?
• What’s missing that a VC might ask in diligence?”

Company Background (what Artisan does)

Artisan is an AI startup creating ‘digital employees’ that autonomously handle outbound sales and other routine go-to-market tasks through a B2B SaaS platform.

Founded in 2023 by Jaspar Carmichael-Jack and Sam Stallings, Artisan AI builds “Artisans”—fully autonomous AI workers designed to take over jobs traditionally performed by humans. Its flagship product Ava acts as a virtual sales agent, automating outbound demand generation and (as highlighted in the story) serving 250 companies while reaching $5M ARR.

In April 2025, Artisan raised $25M in a Series A led by Glade Brook Capital, following prior traction and a viral “Stop Hiring Humans” campaign.

What’s inside this pitch deck (at a glance)

• Problem: The cost and complexity of scaling outbound sales and repetitive GTM work.
• Product: ‘AI employees’ (Artisans) that automate parts of outbound execution.
• Go-to-market: Outbound demand generation led by a virtual sales agent (Ava).
• Traction: Customer count and ARR are used as credibility signals.
• Business model: Subscription Software (SaaS).
• Funding story: Series A raise positioned around scaling an automation-driven GTM engine.

Want a starting point for your own story? Browse the free pitch deck templates here: https://www.merrilleducation.com/p/free-pitch-deck-templates.html

Business Model & Funding Summary (quick facts)

• Industry: Artificial Intelligence, B2B SaaS
• Business Model: Subscription Software (SaaS)
• Year Money Raised: 2025
• Amount Raised: $25,000,000
• Stage: Series A

If you want to compare how the story changes earlier in the lifecycle, see: https://www.merrilleducation.com/2025/07/artisan-seed-pitch-deck-raised-115m-to.html

Pitch Deck